GaraDry Appoints Sugar PR

GaraDry®, the award-winning ecommerce firm has appointed Sugar PR as it scales up the next phase of its marcomms activity.

Based in Ormskirk, Lancashire, GaraDry® designs, manufactures, and sells the world’s largest range of threshold seals for residential garage doors and commercial doors.

The company has grown its domestic and international sales dramatically in the last three years and is a proud exporter of British designed and manufactured products even collecting a Kings Award for Enterprise earlier this year.

GaraDry® opened a subsidiary in the USA in 2017 (GaraDry LLC), to handle strong interest from Americans in the products and launched a fulfilment centre in Tennessee to ship transatlantic orders quickly. The company has made great strides in promoting the brand in key cities across the USA where demand for its products soar before and during ‘hurricane seasons’ in particular.

Ashley Smith, founder and managing director of GaraDry®, said:

“We are delighted to continue evolving our marketing and communications strategy with the appointment of Sugar PR. We have already worked together on a variety of targeted campaigns but we are delighted to now formalise our relationship and appoint them as our lead PR and marketing agency on a retained basis. We have been impressed with their creative approach and we are looking forward to working with the team.”

Pete Davies, managing director of Sugar PR, said:

“We are delighted to have been appointed by this award-winning innovative brand. We are looking forward to playing our role in powering brand awareness of GaraDry® with a variety of PR campaigns in the UK and internationally.”

GaraDry® garage door seals and flood barrier kits are designed to form a watertight seal between a garage door and the floor. The threshold seal also prevents leaves, dust and debris from being blown under to ensure a clean and dry garage all year round. The garage door threshold seals also act as a defence against rodents, insects and reptiles.